Very importantly, Radhe emphatically demonstrates the success of a hybrid release and shows an effective model of releasing a film during these very tough times. This would be important not just to the stakeholders of Radhe but to the entire film industry of the country that is reeling under the impact of the pandemic.

All the statistics of Radhe are testimony to the fact that when immense star power meets widest reaching platforms, history is created even in the toughest of times with constrained theatrical capacities. This reinforces the fact that multi-platform simultaneous release is the future of entertainment and will grow multi-fold in the years to come.

Shariq Patel; CBO – Zee Studios said “The film has won over audiences and through this unique and never-seen-before distribution strategy we could ensure the widest possible ‘opportunity to see’ this high-on-entertainment, quintessential Salman Khan movie at a place and time of audiences’ choice. With unprecedented circumstances comes the responsibility to make innovative choices that will pave the way for future business models and Zee is at the forefront of it”.

NOTE: Details in the article are as per data shared by Zee Studios

Also Read: Salman’s STAR POWER: Zee5’s server CRASHES as 1.25 million people log on simultaneously to watch Radhe – Your Most Wanted Bhai

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